Traditional Dental Veneers – a Crushing $10K Plan

Traditional Dental Veneers and a Perfect Hollywood Smile

The Real problem with traditional dental veneers has little to do with how they function or their performance. Who determines what a normal, aesthetically pleasing smile looks like is the real issue.

America struggled for decades with defining “image” as a marketplace bent on exploiting peoples’ flaws for economic gain. The danger of this national obsession has become systemic since the days of Twiggy. Fashion magazines offer Photoshopped perfection as the standard to which we should aspire.

dental veneers

Effects of Marketing Traditional Dental Veneers

The effects of this insidious marketing made their way into breast implants and the definition of a Hollywood smile. Carving their bodies and their teeth, people use their resources to chase a false picture of their “perfect” self. People make investments in the tens of thousands of dollars at their dentist office to get the “perfect” smile.

Jane’s Traditional Dental Veneers

This message has become so endemic that people with nice smiles are convinced only a “perfect” Hollywood smile is acceptable.

One particularly relevant example of this is highlighted in a June 2015 article entitled “Saving Jane’s Smile.” Gary Nankin, DDS discusses how he “saved” the smile of a patient who was not content with her first set of #porcelain veneers.

According to Dr. Nankin, Jane was unhappy with her traditional dental veneers:

About a year prior to her visit to my office, Jane got porcelain veneers. Her previous dentist placed them on her six top front teeth (numbers 6 to 11). From the very beginning, she was unhappy with them. She said that they just never felt like they belonged. The veneers felt bulky, flat, uneven. Most of the time they were so uncomfortable that she just wanted to “rip them out”. In addition, food frequently got stuck behind them. She thought it looked like the surface of the teeth had “divots” in them.Curated from Saving Jane’s Smile

The high bar of “perfection”

The woman deemed a less than perfect set of veneers for which she had certainly paid at least $10,000.00, Dr. Nankin outlined his approach to “saving” Jane’s smile:

The sequence outlined for Jane’s treatment was as follows:

  1. Endodontic referral for treatment of tooth number 15, followed by a composite core build-up.
  2. Periodontal therapy in both the anterior region and upper left to achieve optimal tissue health.
  3. Wax up of maxillary and mandibular teeth with the plan to place all ceramic restorations on her teeth. (4 to 15, and 22 to 27) Including the construction of a Sil-Tech® PVS index of both the maxillary and mandibular wax ups. This aids in the construction of provisional restorations and utilizing the general shape of LVI Smile Catalog, “Natural.”
  4. Preparation of maxillary teeth and placement of permanent restorations.
  5. Placement of dental implant by the periodontist followed by preparation of mandibular teeth and placement of permanent restorations.
  6. Restore the now fully-healed and osseointegrated implant in the position of tooth number 30.

Curated from Saving Jane’s Smile

The link between self-esteem and self-worth

Regarding a person’s smile, the strong link to self-esteem and self-worth make an imperfect set of teeth a concern. However, the picture in the article clearly illustrates what appears to be a well-constructed and healthy-looking smile. The entire premise is puzzling. How does a dentist promote “saving” a smile that 97% of the people in America would love to show off?

One of the primary reasons cited by an article in The Journal of the American Dental Association makes it clear:

…with the decrease in caries [ tooth decay] prevalence, the focus shifted gradually from functional dentistry to esthetic dentistry. As a result, the perception of tooth appearance in modern society could influence the changes in patients’ needs.

Curated from Patients’ Satisfaction With Dental Esthetics

Functional Dentistry loses out to aesthetics

In other words, patients aren’t visiting the dentist primarily for tooth decay. Therefore, “needs” are more centered on aesthetics than functional dentistry. As a result, emphasis has shifted to creating a plan seeking to achieve the perfect smile at huge cost. The previous study details the effects:

Aesthetics has become an important aspect of dentistry. Until about the last two decades, clinicians considered aesthetics to be far less important than function, structure and biology. Today, however, if a treatment plan does not include a clear view of its aesthetic impact on the patient, the outcome could be disastrous.

Curated from Patient’s Satisfaction With Dental Esthetics

Capitalizing on the Commerce of Imperfection with Traditional Dental Veneers

How disastrous was not spending tens of thousands of dollars on a second set of veneers for Jane’s smile? Reclassifying “aesthetics” as a necessary component of dental care is particularly troubling as we cannot accurately measure or manage it. People trusting professional opinions of dentists are vulnerable to being convinced. Minor, aesthetic problems with their smile, they are told, require expensive measures to correct in order to be “normal”.

The Real Problem with Traditional Dental Veneers

Hence, the real problem with veneers lies in the ever more pervasive use of cosmetic dentistry. Covering up even the smallest flaw in order to capitalize on the dysfunctional body imagery of a vulnerable population. Requiring Jane’s “before” smile to be saved sets a high bar for a “normal” smile. So high, in fact, that natural, God-given teeth can never compete.

The High Cost of Traditional Dental Veneers

A cosmetic smile enhancement should not have to cost a fortune. You decide when and if you are ready for traditional veneers to achieve your perfect smile. Brighter Image Lab created removable dental veneers allowing people time to evaluate all options before committing to porcelain veneers. We understand that people want to be proud of their smile. As a result, we offer Press On Veneers as a choice for a non-dental, reversible, and removable cosmetic smile contrivance. Call and talk to Laurie Hall today to find out more about Press On Veneers.

Do you need to
improve your smile?

My name’s Bil Watson.
I’m determined to improve someone’s smile today. Maybe it can be yours?


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      The better your original photograph, the better your Snap On Dental Veneers results will be. Follow these simple tips for best results.
      • Face the camera for front shots
      • Face 90 degrees to the left/right for the side photos
      • Smile naturally and show your top and bottom arch teeth
      • Take in a well-lit area, do not pose with light behind you
      • If you must use flash, use the “red-eye” feature
      • For a close-up, shoot from nose to chin
      • For the full photos, shoot from the neck, shoulders or chest-up
      • Ask a friend to take the photo or use the self-timer

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      Brighter Image Lab provides life-changing smile makeovers to thousands of clients every year.

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