Image of Bil Watson - Director of Brighter Image Lab

About (BIL) Brighter Image Lab

An "About Us” page has always been interesting to me because if you're on this page, it's usually for one of these 3 reasons:

  • You're a potential client and you're making some hard decisions about trust and moving forward with us,
  • You're a competitor of some sort looking size us up - we get it, or
  • you're an investor / donor, or dentist looking to make some of the same kind of important decisions.

Fair enough. So with that said let me introduce myself and our company.

My name is Bil Watson, I'm been the founder and CEO Director of Brighter Image Lab since 1997 and when I established our Lab Direct System - that allowed people the choice to improving their own smile without going to a dentist.

I never planned to be a pioneer in the industry - I just showed up first and fought some hard fights. Now here we are, 20 years later with the same name and phone number - I feel like that alone says a lot. Last I checked we've helped over 300,000 clients and created almost 70,000 custom designed dental veneers with our Lab Direct Process (and not a single Dentist Visit).


I'm also proud that most of our team has been here and grown with me throughout the years. Laurie Hall, Tiffany Andrews, Trey Murray - they’ve each spent close to 15 years helping me build and grow this company. With more valued team members coming along as we built. Their skills, energy and focus have been felt since the day they showed up.

It's taken a lot of hard work to "get Lucky": I hear often that we've been lucky because our timing was good for new innovation and technology. I don't know if any of us felt very lucky at the beginning. And if I had to place the blame somewhere - It would be that we're hard workers! I'd tell anyone that I'm a worker and been fortunate enough to attract a team of workers with good energy and focus.

Our team’s focus has taught me a lot about who we are and more importantly who we are not. We know who we serve and that we are not for everyone. We’re not Amazon or Zappos ... and were okay with that.


We've developed a process that works for clients that are willing to work with us - through our design process. It's a partnership, where our clients start the job and we finish it. When followed, our Lab Direct System is proven.


We live by the Motto that we always work with clients that work with us - We ask anyone considering a purchase to honestly ask themselves if they can communicate in a clam professional manner and allow us the time to design or /or redesign their smile makeover until its right. It's a system that works well and we believe in it.

We've had the good fortune of offering most of our clients a product that's exclusive in custom quality and for most it's been a pain killer that no one else was willing to make available. We just believed someone had to do it.

Brighter Image lab -People always ask me how the company was named. - Truth is, when this all got started I knew that if I was going to build and develop a company I would have to be willing to put my name on it,- so in short Brighter Image Lab came from my first name BIL. As for the CEO title, I put it right next to "Head Bottle Washer" because at the end of every day - I'm here. I'm on the job, making sure we're ready for a better tomorrow - like all head bottle washers do.

Everything else speaks for itself so I hope this page has helped you know and understand more About US..

Bil Watson
Brighter Image Lab - Director

Offices in the United States, United Kingdom, Australia 

Improve Your Smile Now

From the palm of your hand - Lab Direct w/ No Dentist

Removable Veneers from Brighter Image Lab New Lower Pricing on all Double Arch Orders
Yes I'm asking to be accepted as a new client of Brighter Image Lab

YES, I'M ASKING TO BE ACCEPTED AS A NEW CLIENT OF BRIGHTER IMAGE LAB

I understand that the full price for Removable Veneers is substantially higher than the prices displayed on this site, and would like to take advantage of the 60% limited time special discounted pricing and only pay listed price plus $46 for the 3-way shipping and processing. I also understand that receiving this discount is contingent on my adherence to the Terms and Conditions linked below. I understand that each set of veneers are custom made for me, that available spots for new clients are limited. By ordering, I confirm I am fully committed to the process and I understand that any payment is non-cancelable and non-refundable and I confirm I have read and agree to all of the terms & conditions.

I understand that the full price for Removable Veneers is substantially higher than the prices displayed on this site, and would like to take advantage of the 60% limited time special discounted pricing and only pay listed price plus $46 for the 3-way shipping and processing. I also understand that receiving this discount is contingent on my adherence to the Terms and Conditions linked below. I understand that each set of veneers are custom made for me, that available spots for new clients are limited. By ordering, I confirm I am fully committed to the process and I understand that any payment is non-cancelable and non-refundable and I confirm I have read and agree to all of the terms & conditions.

New Limited Time
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Lower Pricing On All Double Arch Orders

​#​​1

Press On Veneers, now available in three shades
The Original Press On Veneers

Press On Veneers Our classic, beautifully designed, 100% Digitally Processed, Removable Veneers. ​Full Retail Price: $1989.00

Press On Veneers start at $149 down with $24 weekly payments and include the following processes and procedures:

  • Entry Level - Economy Veneer
  • Only Available in Natural Shade
  • 0.7 to 1.7mm Average Thickness
  • 3-5% of Gumline May Show
  • Initial Impression System Free
    (Discounted Impression Systems available if required)
Double Arch Top AND bottom Single Arch Top OR bottom

$

**

647.50

PER Arch | $1295 Total

WITH PAID-IN-FULL DISCOUNT

** +3 Way Processing When paid by check. Cash discount applied

Best Value Option

​#​2

BIL Veneers, now available in three shades
BilVeneers MasterCraft #1 Most Popular

Bil Veneers: ​Our Master Crafted Veneers. Redesigned from the ground up to be Thinner, More Detailed, and Stronger than ever before. DDS Regular Price: $2450.00

​BilVeneers includes all traditional Press On Veneers features plus:

  • Hand Fabricated Fine Detailing
  • Ultra HD Impression Scanning
  • Micron 4x Ultra-Thin Contouring
  • Assigned Client Service Rep​.
  • Master Design​ w/ Ext​. Design Time
  • Designed w​/ Sure Fit Seal Technology
Double Arch Top AND bottom Single Arch Top OR bottom

$

**

797.50

PER ARCH | $1595 TOTAL

WITH PAID-IN-FULL DISCOUNT

** +3 Way Processing When paid by check. Cash discount applied

​#​3

IncrediBIL Veneers by Brighter Image Lab

​​IncrediBIL Veneers: New for 201​​9- ​The newest addition to the Brighter Image Lab family of veneers features unique light reflecting properties.​

​​IncrediBIL Veneers includes all traditional ​and BILVeneers features plus:

  • ​​​Exclusive Translucent ​Material ​
  • Complete Facial Analysis
  • Fully Dynamic Smile Design
  • ​Digital Microscaling for ​thinness​​
  • Targeted Inter-Oral Digitization
  • Limited Availability
Double Arch Top AND bottom Single Arch Top OR bottom

$

**

1097.50

PER ARCH | $2195 TOTAL

WITH PAID-IN-FULL DISCOUNT

Learn More About Translucent White

** +3 Way Processing When paid by check. Cash discount applied

Expedite Your Order Now 

Add Options At Checkout

Add Express and Warranty Options at checkout

Submit your photos for a FREE Facial Analysis and a Chance at a Free Smile Makeover

You may also qualify for discounts or other special offers.

Submit your photos for a FREE CONSULTATION!




Upload a Full Face Photo
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Your Story
Do you have any special events coming up? YESNO

I hereby authorize the use of my likeness and/or story for any and all purposes. I agree that Brighter Image Lab will not be held liable for any loss, damages of injury associated with applying for, accepting, or using their new smile. I agree that Brighter Image Lab retains the right to make any and all decisions as to the nature of the products or services being rendered and/or to cancel any agreement or work being done for any reason whatsoever. By submitting this form, I confirm I have read and agree to all of the terms & conditions.



Submit your photos for a FREE Facial Analysis and a Chance at a Free Smile Makeover

You may also qualify for discounts or other special offers.



Upload a Full Face Photo
Upload a Close-Up Photo


Your Story

Do you have any special events coming up? YESNO

I hereby authorize the use of my likeness and/or story for any and all purposes. I agree that Brighter Image Lab will not be held liable for any loss, damages of injury associated with applying for, accepting, or using their new smile. I agree that Brighter Image Lab retains the right to make any and all decisions as to the nature of the products or services being rendered and/or to cancel any agreement or work being done for any reason whatsoever. By submitting this form, I confirm I have read and agree to all of the terms & conditions.


Let Us Design Your Veneers
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Lab Direct - Worldwide
Your Smile Makeover in 3 Easy Steps

Step 1: Order your impression online or by phone and receive our Lab Direct Impression System

Brighter Image Lab Impression System

Click to view more

Step 2: Using the Lab Direct Impression System, make impressions of your teeth by watching this detailed step-by-step video or calling one of our trained smile specialists for instructions.

Brighter Image Lab Making Impressions

Click to view more

Step 3: Receive your veneers and begin wearing them. It's that simple!​

Brighter Image Lab Dental Veneers

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​Submit your photos for a chance at a FREE S​MILE MAKEOVER

You may also qualify for discounts or other special offers.

Upload your photos and you might receive a free smile makeover!


Upload a Full Face Photo
Upload a Close-Up Photo


Your Story

Do you have any special events coming up? YESNO



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Submit your photos for a chance at a FREE SMILE MAKEOVER

You may also qualify for discounts or other special offers.

Submit your photos for a chance at a FREE smile makeover!




Upload a Full Face Photo
Upload a Close-Up Photo
Your Story
Do you have any special events coming up? YESNO


​Smile Facts

  • 93% of a First Impression is Non-Verbal, and it’s made in the first 7 seconds
  • The 1 Facial Feature is Your Smile, 87% say it is important for self-esteem
  • Lab Direct™ No Dentist Visit with 3 Easy Steps
​93%
​of ​first impression is non-verbal
74%
of careers are stalled  by a bad smile
  • 74% of people believe their smile is hurting chances of a successful career
  • The physical act of smiling reduces blood pressure.
  • 48% of young adults have untagged themselves from a photo on Facebook because of their smile.
Google Verified Reviews
Brighter Image Lab Testimonial for Bridget O'Neill
"Please see attached my after photos, I can't stop smiling! This has been a brilliant experience from beginning to end. The service was amazing, the veneers are incredible, and I love my new smile. Thank you to everyone at Brighter Image Lab."
Google Review - Verified & Trusted

Bridget O

Brighter Image Lab
5.0.0
2018-08-15T14:32:47-05:00

Bridget O

Brighter Image Lab Testimonial for Bridget O'Neill
Please see attached my after photos, I can't stop smiling! This has been a brilliant experience from beginning to end. The service was amazing, the veneers are incredible, and I love my new smile. Thank you to everyone at Brighter Image Lab.
Brighter Image Lab Testimonial for Charles Malone
"Thank you so much. I absolutely love the veneers. I have only had them one day, but they have already changed me. I am a new man. I never thought I would be able to, but I can smile again. Thank you so much Brighter Image Lab."
Google Review - Verified & Trusted

Charles M

Brighter Image Lab
5.0.0
2018-08-15T16:56:10-05:00

Charles M

Brighter Image Lab Testimonial for Charles Malone
Thank you so much. I absolutely love the veneers. I have only had them one day, but they have already changed me. I am a new man. I never thought I would be able to, but I can smile again. Thank you so much Brighter Image Lab.
Brighter Image Lab Testimonial for Doug H
"I'll be getting married so and I just want to improve my smile. I didn't smile for over ten years. My veneer, I love it I love it! I would never show my teeth in a million years but now I'm happier than ever! Thank you Brighter Image Lab for changing not only my smile, my appearance, all!"
Google Review - Verified & Trusted

Doug H

Brighter Image Lab
5.0.0
2018-08-15T16:57:24-05:00

Doug H

Brighter Image Lab Testimonial for Doug H
I'll be getting married so and I just want to improve my smile. I didn't smile for over ten years. My veneer, I love it I love it! I would never show my teeth in a million years but now I'm happier than ever! Thank you Brighter Image Lab for changing not only my smile, my appearance, all!
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