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An “About Us” page has always been interesting to me because if you’re on this page, it’s usually for one of these 3 reasons:
Fair enough. So with that said, let me introduce myself and our company.
My name is Bil Watson, I’m the founder and CEO of Brighter Image Lab. In 1997, I established our Lab Direct™ process — which allowed people the choice to improve their smile, without going to a dentist.
I never planned to be a pioneer in the industry, I just showed up first and fought some hard fights. Now here we are, 20 years later with the same name and phone number — I feel like that alone says a lot. Last I checked we’ve helped over 300,000 clients and created almost 70,000 custom designed dental veneers with our Lab Direct Process (and not a single dentist visit).
I’m also proud that most of our team has been here and grown with me throughout the years. Laurie Hall, Tiffany Andrews, Trey Murray — they’ve each spent close to 15-20 years helping me build and grow this company. With more valued team members coming along as we build. Their skills, energy, and focus have been felt since the day they showed up.
It’s taken a lot of hard work to “get lucky.” I often hear that we’ve been lucky because our timing was good for new innovation and technology. I don’t know if any of us felt very lucky at the beginning. If I had to place the blame somewhere, it would be that we’re hard workers! I’d tell anyone that I’m a worker and have been fortunate enough to attract a team of amazing workers with good energy and focus.
Our team has taught me a lot about who we are and more importantly, about who we are not. We know who we serve and that we are not for everyone. We’re not Amazon or Zappos, and we’re okay with that.
We’ve developed a process that works for clients who are willing to work with us through our design process. It’s a partnership, where our clients start the job and we finish it. When followed correctly, our Lab Direct System is proven by the results.
We live by the motto that we always work with clients that work with us. We hope anyone considering a purchase will honestly ask themselves if they can communicate in a calm, professional manner and allow us the time to design and/or redesign their new smile until it’s right. It’s a system that works well, and we believe in it.
We’ve had the good fortune of offering most of our clients a product that’s exclusive in custom quality and for most it’s been a pain killer that no one else was willing to make available. We just believed someone had to do it.
Brighter Image Lab— people always ask me how the company was named. Truth is, when this all got started, I knew that if I was going to build and develop a company — I would have to be willing to put my name on it. So in short, Brighter Image Lab came from my first name BIL. As for the CEO title, I put it right next to “Head Bottle Washer” because at the end of every day, I’m here. I’m on the job, making sure we’re ready for a better tomorrow — like all head bottle washers do.
Everything else speaks for itself, so I hope this page has helped you understand more about us.
Bil Watson
Brighter Image Lab – Director
Offices in the United States, United Kingdom, Australia
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Select the station you heard us on below to enter to win a FREE Smile Makeover!
Select the station you heard us on below to enter to win a FREE Smile Makeover!
Brighter Image Lab provides life-changing smile makeovers to thousands of clients every year.
We also partner with a non-profit named New Life Smile who matches people like you, with public and private funding sources to hopefully cover a portion (if not ALL) of your smile makeover costs. We’re ready to help right now!
We’ve already given away free smiles to people in your area and we’re ready to do a lot more!
